{ "item_title" : "Creating Your USPs Puts You In Front of the (job) Pack!", "item_author" : [" Patricia Wickham "], "item_description" : "Management luminary Tom Peters promoted the idea of self-marketing. We are CEOs of our own companies: Me Inc. Creating your Unique Selling Points (USP) is the genesis to helping you identify your brand. We, as customers, buy specific brands of products because they exceed our expectations. Getting a job is the process of selling oneself as the person (brand) who exceeds the needs of the potential customer, the employer. This step-by-step 44-page instructional guide will pilot the reader to develop an unbeatable individual brand strategy. Tasks include creating a portfolio of transportable skills, writing and fine-tuning r sum s for this job; expanding job search opportunities - local, domestic, or international; making a lasting impression, 20 common interview questions and how to respond with confidence, interview do's and don'ts, Skype interviews, and post-interview follow up. This blueprint for identifying personal Unique Selling Points will give the confidence to get that job ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/30/002/254/130002254X_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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