{ "item_title" : "Creating customer value in a service-dominant environment", "item_author" : [" Thilo Kiefer "], "item_description" : "Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, German Graduate School of Management and Law gGmbH, language: English, abstract: Dynamic capabilities and their impact on a firm's performance are both topics that are gaining increasing attention in business literature and in practice. The concept of dynamic capabilities refers to organizational features or practices that a firm has developed to cope with a changing and uncertain market environment in a better way than its competitors and consequently sustain its competitive advantage. This book contributes to theory and practice in several domains. Drawing on the literature about customer value, service-dominant logic and dynamic capabilities, it investigates how the absorptive capacity approach can be used to (co-)create customer value in order to achieve sustainable competitive advantage in a service-dominant environment. The book provides guidance to practitioners by building up a framework that reflects how absorptive capacity can be used to co-create value in a B2B relationship. The case of the fictional company TurboIT, an SAP service and solution provider, illustrates the practical application of this concept.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/65/643/464/3656434646_b.jpg", "price_data" : { "retail_price" : "60.50", "online_price" : "60.50", "our_price" : "60.50", "club_price" : "60.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details