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The Creative Business Guide to Marketing|Cameron S. Foote

The Creative Business Guide to Marketing : Selling and Branding Design, Advertising, Interactive, and Editorial Services

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Overview

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Details

  • ISBN-13: 9780393733471
  • ISBN-10: 0393733475
  • Publisher: W. W. Norton & Company
  • Publish Date: November 2011
  • Dimensions: 9.3 x 6.1 x 0.9 inches
  • Shipping Weight: 1.2 pounds
  • Page Count: 224

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