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The Creative Business Guide to Marketing : Selling and Branding Design, Advertising, Interactive, and Editorial Services
Overview
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
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Details
- ISBN-13: 9780393733471
- ISBN-10: 0393733475
- Publisher: W. W. Norton & Company
- Publish Date: November 2011
- Dimensions: 9.3 x 6.1 x 0.9 inches
- Shipping Weight: 1.2 pounds
- Page Count: 224
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