Overview
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
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Details
- ISBN-13: 9780415345422
- ISBN-10: 0415345421
- Publisher: Routledge
- Publish Date: June 2005
- Dimensions: 9.78 x 6.84 x 0.59 inches
- Shipping Weight: 1.44 pounds
- Page Count: 312
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