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Creativity and Advertising|Andrew McStay

Creativity and Advertising : Affect, Events and Process

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Overview

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

This item is Non-Returnable

Details

  • ISBN-13: 9780415519540
  • ISBN-10: 0415519543
  • Publisher: Routledge
  • Publish Date: April 2013
  • Dimensions: 9.4 x 6.2 x 0.6 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 192

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