{
"item_title" : "Creativity and Strategic Innovation Management",
"item_author" : [" Malcolm Goodman", "Sandra M. Dingli "],
"item_description" : "Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival. This groundbreaking book now includes: * A new section on contemporary themes in innovation management, such as the use of social media.. * More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. ",
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Creativity and Strategic Innovation Management : Directions for Future Value in Changing Times
by Malcolm Goodman and Sandra M. Dingli
Other Available Formats
Overview
Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.
This groundbreaking book now includes:
* A new section on contemporary themes in innovation management, such as the use of social media..
* More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.
This item is Non-Returnable
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Details
- ISBN-13: 9781138675094
- ISBN-10: 1138675091
- Publisher: Routledge
- Publish Date: April 2017
- Dimensions: 9.61 x 6.69 x 0.81 inches
- Shipping Weight: 1.67 pounds
- Page Count: 326
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