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Creativity and Strategic Innovation Management|Malcolm Goodman

Creativity and Strategic Innovation Management : Directions for Future Value in Changing Times

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Overview

Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.

This groundbreaking book now includes:

* A new section on contemporary themes in innovation management, such as the use of social media..

* More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.

The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.

This item is Non-Returnable

Details

  • ISBN-13: 9781138675094
  • ISBN-10: 1138675091
  • Publisher: Routledge
  • Publish Date: April 2017
  • Dimensions: 9.61 x 6.69 x 0.81 inches
  • Shipping Weight: 1.67 pounds
  • Page Count: 326

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