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Creativity|Michel Syrett

Creativity : Innovation 01.04

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Overview

Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide

Details

  • ISBN-13: 9781841123189
  • ISBN-10: 1841123188
  • Publisher: Capstone
  • Publish Date: April 2002
  • Dimensions: 6.84 x 4.98 x 0.4 inches
  • Shipping Weight: 0.27 pounds
  • Page Count: 118

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