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Credit Scoring, Response Modeling, and Insurance Rating : A Practical Guide to Forecasting Consumer Behavior
by S. Finlay
Overview
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
This item is Non-Returnable
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Details
- ISBN-13: 9780230347762
- ISBN-10: 0230347762
- Publisher: Palgrave MacMillan
- Publish Date: June 2012
- Dimensions: 8.6 x 5.6 x 1 inches
- Shipping Weight: 1.25 pounds
- Page Count: 297
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