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Critical Thinking in Consumer Behavior|Judy Graham

Critical Thinking in Consumer Behavior : Cases and Experiential Exercises

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Overview

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

This item is Non-Returnable

Details

  • ISBN-13: 9780136027164
  • ISBN-10: 0136027164
  • Publisher: Pearson
  • Publish Date: July 2009
  • Dimensions: 10.7 x 8.4 x 0.3 inches
  • Shipping Weight: 0.8 pounds
  • Page Count: 192

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