{ "item_title" : "Crop Production and Yield Management", "item_author" : [" Lennon Carlson "], "item_description" : "Crop refers to any plant that is grown and harvested for subsistence or to earn a profit. Crops are generally harvested to function as food for humans or fodder for livestock. Agricultural, horticultural, floricultural and industrial crops are the primary categories of crop. Crop yield is defined as the quantity of the harvested crop per unit area of land along with its seed generation. Crop rotation, intercropping and multiple cropping are some common techniques for improving and increasing crop yield. Yield management is a pivotal part of optimizing revenue and profit from crop production. It is a complex process, which includes understanding revenue streams management, rate management and distribution channel management. This book explores all the important aspects of crop production and yield management in the present day scenario. It presents some path-breaking studies in this field. The extensive content of this book provides the readers with a thorough understanding of the subject.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/64/116/200/1641162007_b.jpg", "price_data" : { "retail_price" : "148.00", "online_price" : "148.00", "our_price" : "148.00", "club_price" : "148.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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