{ "item_title" : "Cruise Tourism & Innovation", "item_author" : [" Alexis Papathanassis", "Michael H. Breitner", "Ate De Groot "], "item_description" : "Innovation management is arguably essential for the profitability and growth sustainability of the cruise industry; as it is for most areas of business endeavour. Now, more than ever, the cruise sector is faced with significant challenges, including: safety and industry reputation in the aftermath of the Costa Concordia disaster, al larger competitive scope and diminishing profit margins. Given that innovation management can be perceived as a management attitude and cultural habit, fostering inspiration is just as relevant as delivering innovation methodologies and guidelines. On this basis, the aim of this combined conference proceedings is to provide a creativity impulse and to illustrate the breadth and potential of innovation management in the cruise sector. Sources on inspiration include: mobile information and communication technologies, multimedia, and the internet and focus on areas as diverse as safety, aesthetics, culture and professional education.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/83/253/687/3832536876_b.jpg", "price_data" : { "retail_price" : "63.00", "online_price" : "63.00", "our_price" : "63.00", "club_price" : "63.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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