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The Cult of Beauty|Jaishri Jethwaney

The Cult of Beauty : Gender Discourse in Indian Advertising

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Overview

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

This item is Non-Returnable

Details

  • ISBN-13: 9781032613581
  • ISBN-10: 1032613580
  • Publisher: Routledge India
  • Publish Date: March 2024
  • Dimensions: 9.21 x 6.14 x 0.44 inches
  • Shipping Weight: 0.88 pounds
  • Page Count: 148

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