{ "item_title" : "The Curse of Normal", "item_author" : [" Boris Kriger "], "item_description" : "Some prisons have no walls. The most effective ones are built from habits, manners, and the quiet certainty that the way things are is simply the way things are.This is a book about that kind of power-the sort that never shouts, never breaks down a door, and never has to. Following the trail blazed by Antonio Gramsci, a frail, imprisoned thinker who out-reasoned the regime that locked him away, it asks an unsettling question: why do people so often consent to arrangements that do not serve them, and even defend those arrangements as natural, sensible, and right?The answer lies not in armies or laws but in culture-in schools and stories, in churches and songs, in the words we reach for without thinking and the tastes we mistake for our own. Gramsci called this hegemony: rule by consent rather than force, a form of domination so thoroughly woven into ordinary life that it becomes invisible. To notice it at all is already a small act of rebellion.Written for the curious reader and free of jargon, nostalgia, and easy slogans, The Curse of Normal is a clear-eyed tour through the hidden government of everyday life-and a quiet argument that to change a world, you must first change what it considers normal.Keywords: hegemony, culture, power, consent, ideology, social change, normality", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/818/365/9798183652987_b.jpg", "price_data" : { "retail_price" : "22.20", "online_price" : "22.20", "our_price" : "22.20", "club_price" : "22.20", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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