{ "item_title" : "Customer First, Value Next", "item_author" : [" Mariusz Gromada "], "item_description" : "STOP running campaigns. START scaling empathy.We are facing the Scalability GAP: Data volumes and customer contexts are growing exponentially, while your teams can only expand linearly. In this environment, the traditional approach of campaign madness - overwhelming customers with disconnected offers - is not just inefficient; it erodes trust and burns budget.To succeed today, you don't need a better marketing calendar. You need a Personalization Factory.Customer First, Value Next is the executive playbook for creating an AI-driven organization that shifts from pushing products to serving needs. This is not a theoretical treatise. It's a proven strategy for leaders who recognize that in the era of AI, the most significant competitive advantage is maintaining humanity at scale.Inside this playbook, you will discover how to:End Campaign Madness Replace disconnected offers with an always-on, intelligent conversation strategy tailored to the individual.Build the Personalization Factory: Implement the AI by Design & Real-Time by Design architectures (Senses, Brain, Voice).Master the CI-RM Framework: Deploy 16 practical analytical tactics - including Next Best Action (NBA) strategies and Incremental Uplift Modeling - to drive true, measured customer-centric growth.Measure What Matters: Shift from vanity metrics to Incremental ROI, Uplift, and Customer Lifetime Value (CLV).Scale Empathy: Use technology not to replace humans, but to augment their ability to serve millions of customers personally.This book offers dedicated paths for:The Executive Team (CEO, CCO, CMO, CFO)Growth & CRM Leaders (Head of CRM, Digital, Marketing)Data & Technology Leaders (CTO, CIO, Head of Data)Technology isn't just an automation tool. It's a megaphone for empathy. Put the Customer First. Value comes next.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/8/39/789/981/8397899812_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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