menu
{ "item_title" : "Customer Intelligence", "item_author" : [" Sean Kelly "], "item_description" : "Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/47/001/858/0470018585_b.jpg", "price_data" : { "retail_price" : "78.95", "online_price" : "78.95", "our_price" : "78.95", "club_price" : "78.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Customer Intelligence|Sean Kelly

Customer Intelligence

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

This item is Non-Returnable

Details

  • ISBN-13: 9780470018583
  • ISBN-10: 0470018585
  • Publisher: Wiley
  • Publish Date: January 2006
  • Dimensions: 9.21 x 6.42 x 0.85 inches
  • Shipping Weight: 1.16 pounds
  • Page Count: 280

Related Categories

You May Also Like...

    1

BAM Customer Reviews