{ "item_title" : "The Customer Stream", "item_author" : [" Bob Regnerus", "Doug Anderson "], "item_description" : "There are only three ways to grow a business: 1. Bring in new customers 2. Get existing customers to come back more often 3. Get customers to spend more in each transaction Customers are your life blood. You need people who are willing to spend their hard-earned money to use your products or services. Whatever you call them - customers, clients, consumers, or patients - without these folks you don't have a business. Generating a stream of customers for your business is a constant requirement. The Customer Stream contains 15 innovative strategies to get more customers flowing through your door, get them to spend more on each visit, and compel them to come back again and again.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/46/791/891/1467918911_b.jpg", "price_data" : { "retail_price" : "12.95", "online_price" : "12.95", "our_price" : "12.95", "club_price" : "12.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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