{ "item_title" : "DIY PR", "item_author" : [" Nikkia McClain "], "item_description" : "On any given day, would you know how to throw a Grammy's party for the press, pitch an expert to TODAY , or position your client to trend all over social media with Beyonc ? No? Well, Nikkia McClain knows how-and after reading DIY PR , you will, too.In her first how-to book, McClain reveals her tricks of the trade for becoming a phenom in the dizzying world of public relations. Written for those who need high-end PR, but are constrained by a shoestring budget, DIY PR contains proven strategies to build a brand and represent oneself and others for maximum exposure.McClain is the CEO and founder of TenN cole, a boutique marketing and public relations firm that delivers campaigns that work, and positions its clients to get the attention they deserve. Described by award-winning journalist Charreah Jackson as a PR ninja, McClain has been featured in Black Enterprise Magazine as a PR Maven and is the recipient of several awards for her outstanding work in public relations.DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.Nikkia McClain is no ordinary publicist, and DIY PR is no ordinary book. Readers will obtain a roadmap for success and the confidence to embark on their own journeys into PR-all while never taking no for an answer. ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/64/620/644/1646206444_b.jpg", "price_data" : { "retail_price" : "36.99", "online_price" : "36.99", "our_price" : "36.99", "club_price" : "36.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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