{ "item_title" : "The DNA of Creativity", "item_author" : [" Ludwig Friedberg "], "item_description" : "Ludwig Friedberg has discovered the hidden link between our instinct for self-preservation and storytelling. This link is the reason why absolutely anyone can create stories. The basic grammar of survival & storytelling: every day, our instinct for self-preservation (IFSP) drives us to develop and carry out actions that ensure our survival. All of our actions can be assigned to twelve categories - the building blocks with which our instinct for self-preservation operates. These categories, however, were only recently discovered by Ludwig Friedberg, purely by chance, while analyzing stories. His discovery means that every story and our everyday lives are constructed from these twelve building blocks. And because every human being is a professional by nature at creating these building blocks in order to survive, we automatically possess the ability to create them in order to develop stories as well. In short, anyone can create stories. This book deciphers, for the first time, the universal mechanism behind every story - clearly explained and ready for anyone to put to use. Turn your brain into a story generator: based on this mechanism, Friedberg has developed three groundbreaking tools that enable anyone - even the least creative person - to create entire stories, whether for novels, screenplays, advertising, game development, storytelling in business or psychology, or other purposes. Instinct for self-preservation: long before they began telling stories, the first humans built their daily lives using the twelve categories of their instinct for self-preservation. Since their stories are also built from these categories, the instinct for self-preservation is the source of those stories too. I therefore suggest that the instinct for self-preservation plays a crucial role in developing stories. This could explain why traumatized people are often more creative: their instinct for self-preservation is constantly on high alert and more active than that of individuals who h", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/69/572/426/3695724269_b.jpg", "price_data" : { "retail_price" : "14.50", "online_price" : "14.50", "our_price" : "14.50", "club_price" : "14.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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