{ "item_title" : "Data Engineering for Data-Driven Marketing", "item_author" : [" Balamurugan Balusamy", "Veena Grover", "M. K. Nallakaruppan "], "item_description" : "In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/83/662/327/1836623275_b.jpg", "price_data" : { "retail_price" : "110.00", "online_price" : "110.00", "our_price" : "110.00", "club_price" : "110.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details