{ "item_title" : "Data Inspired", "item_author" : [" Sebastian Wernicke "], "item_description" : "A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligenceNinety-nine percent of businesses surveyed say that data and AI are a top priority--but two-thirds admit to feeling stuck. What most leaders miss is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there.Data Inspired shows that the secret isn't to be more data-driven--it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that success hinges less on technology and more on reshaping an organization's culture and decision-making habits. And with this book's proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency.Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/64/712/718/1647127181_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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