{ "item_title" : "Data Mining Techniques in CRM", "item_author" : [" Tsiptsis "], "item_description" : "This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/47/074/397/0470743972_b.jpg", "price_data" : { "retail_price" : "109.95", "online_price" : "109.95", "our_price" : "109.95", "club_price" : "109.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details