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Data Warehousing|Sean Kelly

Data Warehousing : The Route to Mass Communication

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Overview

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focuses marketing campaigns, and more.

This item is Non-Returnable

Details

  • ISBN-13: 9780471963288
  • ISBN-10: 0471963283
  • Publisher: Wiley
  • Publish Date: July 1996
  • Dimensions: 9 x 5.99 x 0.56 inches
  • Shipping Weight: 0.81 pounds
  • Page Count: 184

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