{ "item_title" : "Dear Marketer", "item_author" : [" Nancy Ogbue "], "item_description" : "Are you tired of conflicting marketing advice, shiny new tactics, and one weird trickpromises that never seem to work?In Dear Marketer, Nancy delivers a refreshinglyhonest, practical roadmap for building a real marketing career, one that survives algorithmchanges, economic shifts, and the rise of AI. Instead of chasing trends, this book brings you backto what actually works: mastering fundamentals, thinking strategically, and building systems thatdrive sustainable results.Written as a direct, personal guide, Dear Marketer walks youthrough the core principles every beginner must understand before touching a single campaign.From the marketing mix and customer journey to positioning, record keeping, and profitablegrowth, this book strips away the noise and teaches you how to think like a business partner, notjust a task executor.You will learn how to: Master timeless marketingfundamentals before niching downUnderstand and integrate multiple marketingchannels strategicallyBuild a strong professional identity that attracts realopportunitiesGrow your network through mentors, peers, and menteesDevelopprofitable, self-funding marketing systemsTrack performance with metrics that actuallymatterUse AI as a competitive advantage without losing your human edgeBuildfinancial discipline and long-term career securityUnlike generic growth hackingguides, this book focuses on sustainable marketing strategy, business fundamentals, and mindset.It is designed for fresh graduates, career switchers, early-stage marketers, freelancers, and smallbusiness owners who want clarity instead of confusion.Nancy combines real-world experience, having managed budgets from small businesses to corporate organizations, with a practical teaching style that makes complex concepts easy to apply immediately. Eachchapter is filled with actionable insights you can implement right away.If you arestarting out in digital marketing, social media marketing, or building your marketing career, thisbook will help you avoid expensive mistakes and focus on what truly drives businessresults.Marketing is not about hacks, it is about people.If you are ready to buildreal expertise, create systems that scale, and play the long game in your career, Dear Marketer isyour roadmap.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/825/048/9798250487566_b.jpg", "price_data" : { "retail_price" : "28.00", "online_price" : "28.00", "our_price" : "28.00", "club_price" : "28.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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