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Decoding Branding : A Complete Guide to Building and Revamping Brands in the Age of Disruption
by Royce Yuen
Other Available Formats
Overview
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
This item is Non-Returnable
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Details
- ISBN-13: 9781138802667
- ISBN-10: 1138802662
- Publisher: Routledge
- Publish Date: June 2021
- Dimensions: 9.21 x 6.14 x 0.63 inches
- Shipping Weight: 1.19 pounds
- Page Count: 234
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