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Decoding Coca-Cola : A Biography of a Global Brand
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Overview
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
This item is Non-Returnable
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Details
- ISBN-13: 9781138495449
- ISBN-10: 1138495441
- Publisher: Routledge
- Publish Date: December 2020
- Dimensions: 9.4 x 6.2 x 0.7 inches
- Shipping Weight: 1.05 pounds
- Page Count: 240
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