{ "item_title" : "Decoding Decision Making", "item_author" : [" Prashanth Godrehal "], "item_description" : "Your Brain Is Not Rational Computer But A Survival MachineYour brain is designed to prioritize safety and speed over optimal choices. Why? Because for most of human history, survival depended on fast reflexes, not careful deliberation.Today, in modern world, you don't have challenges our ancestors faced-but you're still running that same prehistoric software.Your instincts, biases, and mental shortcuts shape every decision you make-without even realizing it.By giving to fast and creating sense of safety, you are compromising the bestOnes brain chooses safe and fast, habit builds and choosing best becomes much harder.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/890/007/9798900077109_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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