{ "item_title" : "Decoding the Future Consumer", "item_author" : [" Rahul R "], "item_description" : "In a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led expectations, understanding the future consumer is no longer an option-it's a necessity. Decoding the Future Consumer: Their Mindscapes and Marketplaces is a compelling compilation of three research-backed explorations into the hearts and minds of Gen Z and Gen Alpha consumers. The book bridges the fields of marketing psychology, consumer satisfaction, and service innovation to offer a holistic lens on what motivates the next-generation buyer. Decoding the Future Consumer is a strategic roadmap for businesses, marketers, and experience designers navigating the complex psyche of tomorrow's consumers. Whether you're exploring neuromarketing as a tool, measuring product satisfaction in personal care, or reimagining airport experiences, this book equips you with research-grounded insights and actionable frameworks. In an age where consumer loyalty is fragile and attention is fleeting, understanding the inner workings of the Gen Z and Gen Alpha mindscape-and the dynamic marketplaces they inhabit-will define success.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/99/932/824/9999328245_b.jpg", "price_data" : { "retail_price" : "45.50", "online_price" : "45.50", "our_price" : "45.50", "club_price" : "45.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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