{
"item_title" : "Decoding Luxe",
"item_author" : [" Mahul Brahma "],
"item_description" : "Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/38/266/598/9382665986_b.jpg",
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Overview
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.
This item is Non-Returnable
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Details
- ISBN-13: 9789382665984
- ISBN-10: 9382665986
- Publisher: Srishti Publishers
- Publish Date: July 1905
- Dimensions: 7.81 x 5.06 x 0.31 inches
- Shipping Weight: 0.33 pounds
- Page Count: 146
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