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Decoding Luxe|Mahul Brahma

Decoding Luxe

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Overview

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

This item is Non-Returnable

Details

  • ISBN-13: 9789382665984
  • ISBN-10: 9382665986
  • Publisher: Srishti Publishers
  • Publish Date: July 1905
  • Dimensions: 7.81 x 5.06 x 0.31 inches
  • Shipping Weight: 0.33 pounds
  • Page Count: 146

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