{ "item_title" : "Define Yourself", "item_author" : [" Aaron Smith "], "item_description" : "What a read! A warts-and-all depiction of the amazing journey of the KX brand.Melanie Gleeson, Founder & CEO, Endota SpaWhat happens when passion, purpose and business collide?A global fitness franchise is born.After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat.Define Yourself is a dynamic journey through the history of KX Pilates that will show you:● How a simple idea can become a BIG business● Why KX became an unstoppable force in the fitness industry● The value of travel and seeing the world● The ins and outs of franchising as both a franchisor and franchisee● What it really takes to succeed in business and in lifeKX's purpose is clear: We change lives for the better.Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow.Jack Delosa, Founder, The Entourage", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/92/545/264/1925452646_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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