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Defining Your Market|William Winston

Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms

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Overview

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

This item is Non-Returnable

Details

  • ISBN-13: 9780789002518
  • ISBN-10: 0789002515
  • Publisher: Routledge
  • Publish Date: August 1998
  • Dimensions: 8.84 x 6.38 x 0.77 inches
  • Shipping Weight: 1.13 pounds
  • Page Count: 196

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