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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
by William Winston and Art Weinstein
Other Available Formats
Overview
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9780789002518
- ISBN-10: 0789002515
- Publisher: Routledge
- Publish Date: August 1998
- Dimensions: 8.84 x 6.38 x 0.77 inches
- Shipping Weight: 1.13 pounds
- Page Count: 196
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