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The Delta Project : Discovering New Sources of Profitability in a Networked Economy
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Overview
Drawn from the authors' work with GM, Motorola, Coca-Cola, and other major organizations, an essential resource provides tools, tips, and advice for integrating customers, products, and business alliances into a successful marketing strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9780312240462
- ISBN-10: 0312240465
- Publisher: Palgrave MacMillan
- Publish Date: October 2001
- Dimensions: 9.54 x 6.3 x 0.85 inches
- Shipping Weight: 1.29 pounds
- Page Count: 278
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