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The Demand Compass : The Signal-Based GTM Framework for B2B Marketing Leaders in Complex Sales
by David Moreira and Marcos Stubrin
Overview
A signal-based GTM framework for B2B marketing and revenue leaders. Stop counting leads and start seeing demand: score awareness and readiness, place every account in one of four quadrants, and run the one play that fits.
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Details
- ISBN-13: 9798996909223
- ISBN-10: 9798996909223
- Publisher: Automate Rev.Ops.
- Publish Date: September 2026
- Dimensions: 9 x 6 x 0.38 inches
- Shipping Weight: 0.82 pounds
- Page Count: 150
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