Design for Communication : Conceptual Graphic Design Basics
Overview
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
This item is Non-Returnable
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Details
- ISBN-13: 9780471418290
- ISBN-10: 0471418293
- Publisher: Wiley
- Publish Date: June 2003
- Dimensions: 9.16 x 7.56 x 0.53 inches
- Shipping Weight: 1.21 pounds
- Page Count: 256
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