{
"item_title" : "The Design Imperative",
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"item_description" : "Offers readers a manual on how to develop a culture of innovation in organizations, how to create breakthrough product and services, and how to optimize design processes.Written accessibly, with theoretical and practical basesChallenges commonly-held theories on environments in which innovation happensUses anecdotes from several industries, including automotive, corporate, and consumer products",
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Overview
Offers readers a manual on how to develop a "culture of innovation" in organizations, how to create breakthrough product and services, and how to optimize design processes.
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products
This item is Non-Returnable
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Details
- ISBN-13: 9783030087333
- ISBN-10: 3030087336
- Publisher: Palgrave MacMillan
- Publish Date: February 2019
- Dimensions: 8.27 x 5.83 x 0.51 inches
- Shipping Weight: 0.65 pounds
- Page Count: 233
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