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The Design Imperative|Steven Chen

The Design Imperative : The Art and Science of Design Management

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Overview

Offers readers a manual on how to develop a "culture of innovation" in organizations, how to create breakthrough product and services, and how to optimize design processes.
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products

This item is Non-Returnable

Details

  • ISBN-13: 9783030087333
  • ISBN-10: 3030087336
  • Publisher: Palgrave MacMillan
  • Publish Date: February 2019
  • Dimensions: 8.27 x 5.83 x 0.51 inches
  • Shipping Weight: 0.65 pounds
  • Page Count: 233

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