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101 Design Methods|Vijay Kumar

101 Design Methods : A Structured Approach for Driving Innovation in Your Organization

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Overview

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Details

  • ISBN-13: 9781118083468
  • ISBN-10: 1118083466
  • Publisher: Wiley
  • Publish Date: October 2012
  • Dimensions: 9.1 x 7.4 x 0.7 inches
  • Shipping Weight: 1.45 pounds
  • Page Count: 336

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