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101 Design Methods : A Structured Approach for Driving Innovation in Your Organization
by Vijay Kumar
Overview
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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Details
- ISBN-13: 9781118083468
- ISBN-10: 1118083466
- Publisher: Wiley
- Publish Date: October 2012
- Dimensions: 9.1 x 7.4 x 0.7 inches
- Shipping Weight: 1.45 pounds
- Page Count: 336
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