{ "item_title" : "Design Thinking Guide for Successful Professionals", "item_author" : [" Daniel Ling "], "item_description" : "Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: - Understand key characteristics of design thinking - Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test - Empathize- Understand your customers / users - Define- Define clear project / business objectives - Ideate- Explore ideas and solutions - Prototype- Build and visualise ideas - Test- Review and decide best idea", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/32/990/618/1329906187_b.jpg", "price_data" : { "retail_price" : "39.90", "online_price" : "39.90", "our_price" : "39.90", "club_price" : "39.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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