{ "item_title" : "The Desk Knows", "item_author" : [" Michael Norris "], "item_description" : "WHAT IF YOU KNEW WHAT THE DEALERSHIP KNOWS? Most people think buying a car is about negotiation. It's not. It's about structure, psychology, profit, and timing, and the people who understand those things always win. In The Desk Knows, a 25+ year car-industry insider pulls back the curtain on how vehicles are really sold, financed, and profited from. From the meet-and-greet to the test drive, from the four-square to the finance box, from CSI surveys to customer loyalty, this book explains what's actually happening behind the scenes, and why it feels the way it does. You'll learn:- Why most buyers don't leave in the car they came to see- How payments quietly control deals- Why the test drive is the real close- How trades are used as leverage- What finance managers really do in the box- Why CSI surveys matter more than price- And how loyalty gets you better treatment than any discount This isn't a guide to beating the dealership. It's a guide to understanding the system, so you never feel lost, pressured, or confused again. If you've ever bought a car and thought, I wish someone had explained this to me beforehand,this book is that explanation.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/824/320/9798243206846_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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