{ "item_title" : "Detournements", "item_author" : [" Ken Clay "], "item_description" : "Urban living involves a daily onslaught of advertisements, corporate art, and mass-mediated popular culture. As oppressive and alienating as this spectacle may be, its very ubiquity offers plentiful opportunities for semiotic jiu-jitsu and creative disruption. Subversive and marginalized ideas can spread contagiously by reappropriating artifacts drawn from popular media and injecting them with radical connotations. This technique is known as d tournement. Popularized by Guy Debord and the Situationists, the term is borrowed from French and roughly translates to overturning or derailment. D tournement appropriates and alters an existing media artifact, one that the intended audience is already familiar with, in order to give it a new, subversive meaning.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/91/314/407/1913144070_b.jpg", "price_data" : { "retail_price" : "17.87", "online_price" : "17.87", "our_price" : "17.87", "club_price" : "17.87", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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