{
"item_title" : "Developing Winning Brand Strategies",
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Overview
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
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Details
- ISBN-13: 9781606490433
- ISBN-10: 1606490435
- Publisher: Business Expert Press
- Publish Date: June 2009
- Dimensions: 9 x 6 x 0.24 inches
- Shipping Weight: 0.36 pounds
- Page Count: 104
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