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Developing Winning Brand Strategies|Lars Finskud

Developing Winning Brand Strategies

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Overview

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Details

  • ISBN-13: 9781606490433
  • ISBN-10: 1606490435
  • Publisher: Business Expert Press
  • Publish Date: June 2009
  • Dimensions: 9 x 6 x 0.24 inches
  • Shipping Weight: 0.36 pounds
  • Page Count: 104

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