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Digital Advertising Theory|Shelly Rodgers

Digital Advertising Theory

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Overview

This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.

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Details

  • ISBN-13: 9781032937618
  • ISBN-10: 1032937610
  • Publisher: Routledge
  • Publish Date: October 2026
  • Page Count: 404

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