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"item_title" : "Digital Advertising Theory",
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Overview
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.
This item is Non-Returnable
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Details
- ISBN-13: 9781032937618
- ISBN-10: 1032937610
- Publisher: Routledge
- Publish Date: October 2026
- Page Count: 404
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