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Digital Advertising : Theory and Research
by Shelly Rodgers and Esther Thorson
Other Available Formats
Overview
This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.
This item is Non-Returnable
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Details
- ISBN-13: 9781138654426
- ISBN-10: 1138654426
- Publisher: Routledge
- Publish Date: March 2017
- Dimensions: 9 x 6 x 1.06 inches
- Shipping Weight: 1.82 pounds
- Page Count: 466
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