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Digital Advertising|Shelly Rodgers

Digital Advertising : Theory and Research

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Overview

This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

This item is Non-Returnable

Details

  • ISBN-13: 9781138654426
  • ISBN-10: 1138654426
  • Publisher: Routledge
  • Publish Date: March 2017
  • Dimensions: 9 x 6 x 1.06 inches
  • Shipping Weight: 1.82 pounds
  • Page Count: 466

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