{ "item_title" : "Digital Brand Protection Guide", "item_author" : [" Breccan Holt "], "item_description" : "Your brand is being attacked right now - and the odds are you have not found out yet. Counterfeit listings, fake social accounts, phishing websites using your logo, AI-generated videos of your CEO promoting investment scams: these operations are running against brands of every size, fully automated, designed to stay invisible until the damage is significant. This guide gives you the systematic, step-by-step protection program to find them, stop them, and make your brand measurably harder to target. Unlike general marketing or legal guides that treat brand protection as a vague compliance obligation, this book gives you the exact detection tools, the correct enforcement notice for each violation type, and the escalation sequence for when platforms do not act fast enough. Every chapter is built around real documented incidents - Nike, Patagonia, Lush Cosmetics, La Vie en Rose - with specific numbers, actual timelines, and processes that work at any budget. What you will learn: - How to build a monitoring system that detects brand attacks in days instead of months, using both free tools and paid platforms scaled to your budget- How to conduct a digital asset inventory and attack surface audit that reveals every unauthorized use of your brand across marketplaces, social media, and domains- How to register and maintain trademark rights that give you legal authority rather than platform discretion in enforcement actions- How to detect and take down counterfeit marketplace listings using the correct platform mechanisms and evidence packages that succeed- How to find social media impersonator accounts before they drain your audience, and report them through each platform's specific enforcement pathway- How to identify and remove typosquatted domains, phishing sites, and cybersquatted brand names using UDRP, registrar abuse complaints, and ACPA- How to detect AI-generated deepfakes and synthetic ads using your brand identity, and respond before they accumulate viral reach- How to write DMCA and trademark takedown notices that succeed on the first filing, and deploy a 5-stage escalation sequence when they do not- How to decide when to file a UDRP proceeding, when to send a cease-and-desist letter, and when to pursue federal litigation under the Lanham Act- How to build the Brand Shield Stack - a four-tier operational framework (Register, Monitor, Respond, Harden) - into a documented program that runs without you Every tool in this book is accessible today: no legal team required, no enterprise budget assumed. The 90-day program build in the final chapter takes you from no system to a functioning Stage 2 program with monitoring alerts running, notice templates ready, and an attorney relationship established. Written for founders, marketing directors, e-commerce managers, and brand protection coordinators at companies from $500K to $50M in revenue who are protecting something real and need it to stay theirs. If your brand has market recognition, it has already been scanned. Build the program that catches it.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/147/9798181473898_b.jpg", "price_data" : { "retail_price" : "27.49", "online_price" : "27.49", "our_price" : "27.49", "club_price" : "27.49", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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