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Digital Channels and Social Media Management in Luxury Markets
by Fabrizio Mosca and Chiara Civera
Other Available Formats
Overview
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on:
- recent internet and social media strategies adopted by luxury companies and their brands;
- how luxury companies manage their communication and distribu
This item is Non-Returnable
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Details
- ISBN-13: 9780367890667
- ISBN-10: 0367890666
- Publisher: Routledge
- Publish Date: April 2020
- Dimensions: 9.1 x 6.1 x 0.6 inches
- Shipping Weight: 0.7 pounds
- Page Count: 200
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