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{
"item_title" : "Digital Enablement and Innovation in China",
"item_author" : [" Shan Ling Pan", "Derek Wen Yu Du", "Haibo Hu "],
"item_description" : "The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.",
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Digital Enablement and Innovation in China : A Casebook
Overview
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
This item is Non-Returnable
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Details
- ISBN-13: 9789813276352
- ISBN-10: 9813276355
- Publisher: World Scientific Publishing Company
- Publish Date: March 2019
- Dimensions: 9 x 6 x 0.44 inches
- Shipping Weight: 0.91 pounds
- Page Count: 184
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