{ "item_title" : "The Digital Front Door", "item_author" : [" Scott Benedict "], "item_description" : "A practical and strategic guide to navigating the shift in retail merchandising to omnichannel commerce in the digital era. Retail has fundamentally changed - product, price, promotion, placement, and presentation are no longer primarily executed in-store, nor are they managed by siloed teams. This book empowers leaders, emerging professionals, and students to understand not just how retail is changing-but why and what to do about it. Utilizing applied examples, short case studies, and practitioner-led scenarios drawn from his 30+ years of experience leading merchandising and digital transformation at large-scale retailers including Walmart, Sam's Club, and Best Buy, Benedict sheds lights on successful retail merchandising strategies in the digital era. Combining operational frameworks, leadership principles, and AI-driven insights, this book translates tacit merchant intuition into structured, teachable frameworks. Readers will learn how to integrate physical and digital execution, coordinate with retail media and marketing, lead cross-functional commercial planning, and leverage data and AI to improve forecasting, assortment decisions, and experience design.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/821/647/9798216473916_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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