{ "item_title" : "Digital Marketing Strategy", "item_author" : [" Katherine Spicher "], "item_description" : "There are plenty of different job roles that fall under the very wide net of digital marketing, all of which need a slightly different set of skills. Generally speaking, you'll need to be a good communicator and be creative, analytical, and technically-minded. Are you looking for your first step in the digital marketing industry? Digital marketing is quite a new and ever-changing industry, which requires keeping up with the latest trends and understanding human psychology.After reading digital retail marketing, you will know:- What steps to take to make your retail marketing work online- The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine- The psychology behind acquiring users online and how social media algorithms work- How successful content marketing grows your retail brand while keeping costs low- How to build an actionable content marketing plan quicklyThe digital marketing guide has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/77/485/168/1774851687_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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