{ "item_title" : "Digital Media and Innovation", "item_author" : [" Timothy Atkinson "], "item_description" : "Any media that is encoded in machine-readable formats is known as digital media. It can be created, distributed, viewed, modified and preserved on digital electronic devices. Software, digital video, digital images, web pages and websites, video games as well as social media, digital audio, data and databases are some common examples of digital media. Digital communication refers to the transmission of information through methods in which data is encoded into a binary code and then transmitted to other devices, which decode the data into a format that can be understood by the receiver. This book aims to shed light on some of the unexplored aspects of digital media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/63/238/883/1632388839_b.jpg", "price_data" : { "retail_price" : "140.00", "online_price" : "140.00", "our_price" : "140.00", "club_price" : "140.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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