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Dimensions of Racism in Advertising|Edward Lama Wonkeryor

Dimensions of Racism in Advertising : From Slavery to the Twenty-First Century

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Overview

Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.

This item is Non-Returnable

Details

  • ISBN-13: 9781433115486
  • ISBN-10: 1433115484
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publish Date: June 2015
  • Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 0.8 pounds
  • Page Count: 110

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