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The Discourse of Advertising|Guy Cook

The Discourse of Advertising

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Overview

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

This item is Non-Returnable

Details

  • ISBN-13: 9780415234542
  • ISBN-10: 0415234549
  • Publisher: Routledge
  • Publish Date: July 2001
  • Dimensions: 9.5 x 6.12 x 0.72 inches
  • Shipping Weight: 1.3 pounds
  • Page Count: 268

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