{ "item_title" : "Durable Design", "item_author" : [" Michael J. P. Larson "], "item_description" : "Classical design for the modern communicator. This elegant guide to organization brings to life the time-honored art of arranging one's thoughts into a cohesive piece of thesis-driven communication, whether oral or written. The particular method of organization under discussion here is that of classical oration, a flexible and robust system for ordering the components of a speech or an essay so as to maximize the rhetorical impact on a given audience. After a brief introduction, the book is arranged in two parts. The first part defines each of the six components of classical oration, and the second part delineates a suggested sequence for the actual building of a cohesive essay or speech. Included at the end is an appendix containing a sample essay and a sample speech to illustrate classical oration design features. Lots of people have good ideas but find themselves at a loss when it comes to ordering those ideas in such a way that others can readily apprehend them. This book is for all those people: for speakers and writers-and ultimately for their audiences.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/47/508/759/1475087594_b.jpg", "price_data" : { "retail_price" : "19.24", "online_price" : "19.24", "our_price" : "19.24", "club_price" : "19.24", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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